Bubbl: Your Companion in Care

Three questions to the project team

What was the particular challenge of the project from a UX point of view?
The primary UX challenge for Bubbl was bridging the gap between two distinct categories—peer-to-peer support and telehealth—uniquely through a single solution. Primary interviews conducted for this project showed that familiarity builds trust, making it easier to seek help. However, while neighbours are physically closest, reaching out to them in times of need can feel awkward. Therefore, balancing user vulnerability with community trust was challenging, as it involves complex physical, emotional, and social implications. Because tackling an illness alone causes isolation and anxiety, Bubbl envisions a more connected community that helps and reduces the strain on healthcare system in the future.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
While conducting in-depth research, I discovered that when young adults live alone and fall ill, they don't just struggle with what to do, they also struggle with who to turn to. We currently live in a disconnected society, and primary interviews I conducted revealed that trust among neighbors is incredibly low. This insight became the aha moment for the project, I started seeing social connectedness as a vital form of wellbeing and discovered the concept of social prescribing. Translating complex insights into a structured user flow was difficult at first, but multiple user testing rounds helped to make the service more feasible and human.

Where do you see yourself and the project in the next five years?
I envision Bubbl as a future space for personal wellness and societal empathy and connection. Currently, the platform focuses on personalised self-care and neighbourhood networking. Moving forward, the roadmap includes integrating professional health and wellness advisors who can offer paid, one-on-one guidance, alongside creating broader opportunities for users to engage in community wellness activities. Ironically, the most digitally connected generation is also the most isolated in real life, making them feel lonely often. Bubbl is my vision to bring back that missing sense of true belonging—supporting youth health, which further supports the healthcare system.