Huddl

Three questions to the project team

What was the particular challenge of the project from a UX point of view?
The biggest UX challenge was designing the experience for a group, not just an individual. While most learning experiences assume a single user, board games are inherently social, with players arriving at different levels of familiarity, attention, and confidence. The challenge wasn't simply making rules easier to understand, it was preserving the momentum of game night. From helping groups quickly agree on a game to supporting questions during play, every interaction needed to reduce friction without disrupting the social experience. Therefore, designing for multiple learning styles simultaneously became the central tension that shaped the project.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
The aha-moment came during usability testing when we watched a user completely skip past the rule-learning section — not because they weren't interested, but because the label 'Rules' made it feel like homework. That single observation unlocked a much bigger insight: the language we use around learning a game carries emotional weight. Renaming it 'Learn to Play' felt like a small change but shifted the entire user mindset.

Where do you see yourself and the project in the next five years?
Huddl has the potential to become the Shazam of board games, the first thing you reach for when you encounter a game you don't know. From living rooms to gaming cafes to corporate team events, we see it becoming the default social gaming companion. Beyond the app, we envision Huddl growing into a living gaming community, where players share reviews, discover games together, and build a collective knowledge base that makes every game night better than the last. As designers, this project deepened our passion for making complex systems feel intuitive, and that's exactly where we want to keep building.