Permetrix – Regenerative Farm Transition

Three questions to the project team

What was the particular challenge of the project from a UX point of view?
The main UX challenge was translating a highly complex and diverse agricultural system into an interface that remains clear, trustworthy, and usable. Permaculture involves many variables, stakeholder perspectives, and levels of detail, ranging from ecological data to operational decisions. We therefore focused on making this complexity understandable through visual structures, step-by-step guidance, and gamification principles. At the same time, the tool had to remain serious and credible, work for users with different levels of technical expertise, and adapt to very different use cases, from strategic planning to more operational situations.

What was your personal highlight in the development process? Was there an aha!-moment, was there a low point?
A personal highlight was the moment when the project shifted from multifaceted user-centered research to visualization. After collecting and structuring a large amount of information, the first sketches on paper helped us translate the complexity and the many interrelations into a tangible UX concept without losing relevance. This was also the first time we explored gamification as a way to make planning more accessible and engaging. Our key aha moment was realizing that visual interaction could turn abstract system knowledge into something understandable and actionable.

Where do you see yourself and the project in the next five years?
For Permetrix, we see the UX Design Awards nomination as a first step into the public sphere. It helps bring visibility to both the project and the broader relevance of regenerative agricultural transformation. Our goal is for Permetrix not to remain just a project, but to gain resonance in the industry, the field, and society. We would like to see its core ideas further developed, applied in practice, and recognized as a relevant contribution to future farming systems.